Similar to the new Kindle Paperwhite (but lacking the latter's whiter screen) and the Nook Glow, Kobo's $130 Glo (October 1) with "ComfortLight" is priced between its competitors but has no ads (ala Kindle). It's one month-rated battery life also falls between Paperwhite and Glow, although time between recharging depends on how much time you spend reading each day.