Is Nook Color a (Cheap) iPad Substitute?

Barnes & Noble's color LCD e-book reader is also an Android tablet – and cheaper than an iPad

Source: Stewart Wolpin

Barnes & Noble's Nook Color – is it a viable and less expensive iPad alternative?

We're creeping gloriously close to back-to-school time, and your progeny prodigy has been pestering you for a tablet, which has an ironic historical twinge – a "tablet" to the 19th century school child was a chalkboard.

Geez, how do I get off on these tangents so early in an article?

Anyway, back to back-to-school tablets. You'd love to oblige your yammering young'un, but spending 500-plus semi-post-recession simoleons on something that's sure to get dangerously jostled, at the least, defies all fiscal common sense.

There are, of course, cheaper tablets out there. But brandishing an obviously cheap Brand X tablet in class could lead to permanent emotionally-scarring teasing.

One cheaper, yet still brand-acceptable tablet is the Nook Color. At $249, it's half the price of the entry-level iPad. But is Nook Color a viable alternative to a full-fledged – and full-price – tablet?

In a word – no. Let me explain.

A look at the Nook

The Nook Color has proven to be enormously popular for one big reason – it's an excellent, if hefty, e-reader. It weighs nearly a pound, more than twice as much as the 7.5 ounce Simple Touch e-ink Nook.

Nook Color's heft is but a minor annoyance, however, compared to its incomparable e-reading capabilities.

Unlike the dull gray/green background of an e-ink-based e-reader, the blacky black text jumps out of Nook Color's nearly snow-white backlit LCD screen, which makes indoor reading a lot easier on the eyes. Outdoors in the sun, the Nook Color's screen bleaches out just like a tablet's.

You get not only bright text, but full color covers and photos, or silver-screen-like black-and-white images, and more readable maps and illustrations, all of which look more like old-fashioned woodcuts on e-ink e-readers.

You also get newspapers and full-color magazines, impossible on an e-ink e-reader.

This LCD advantage also is a disadvantage – the bright screen saps battery life. Nook Color gets "only" eight hours of reading time, compared to weeks on an e-ink e-reader. But eight hours is a few days of reading life, so plugging it in when you're not reading shouldn't be a hardship, especially compared to its superior readability.

Yup, the Nook Color is a fine e-reader. But…

Nook's tablet pretentions

…Nook Color's tablet capabilities get short-sheeted.

Overall performance is stifled by an 800 MHz processor. In tablet-speak, this is comparable to installing a golf cart engine in a minivan. Most tablets such as the iPad sport speedier, more powerful dual core 1 GHz engines – essentially 2 GHz of processing power.

As a result, Nook Color is consistently sluggish in almost all its operations – including swipe scrolling, which is mostly herky-jerky. Touching in general was literally hit-or-miss. I often had to tap multiple times to get any action.

Nook Color does runs Android – but then again, it doesn't. It runs a special edition of Android, which further cripples its tablet capabilities.

Because Nook Color runs a special version of Android, you can use only Nook-specific Android apps. As of this writing, there are around a quarter million Android apps – and only 444 Nook apps. There are lots of games (yes, there's a Nook version of "Angry Birds"), lots of books (although none as magical as iPad's "The Fantastic Flying Books of Mr. Morris Lessmore"), but a definite dearth of the more interesting Android appetizers.

Nook Color has a music player, email, a photo viewer and a Web browser – all rather perfunctory and, in some cases, even less than perfunctory (its text input functions are particularly less than). I could not find a video player (and I know there is one, because a display sample Nook Color in my local Barnes & Noble store had one), nor could I find a mapping program.

I'm not saying there isn't a video player (you can play compatible videos without them) or mapping Nook app, I just couldn't find them, primarily because when you search for apps you're not just searching through the Nook apps but through the entire Barnes & Noble Nook store. A search for "video player" yielded a half dozen e-books, but no video player app.

Bottom line…

Nook Color's tablet…um…capabilities, such as they are, should be considered merely an adjunct, for emergency only, to its e-reader excellence.

Perhaps Barnes & Noble will upgrade Nook Color's tablet talents at some point, pre-installing more obvious tablet apps such as a video player and mapping, and segregate the Nook app searching from the Nook e-book store.

But for the moment, a Nook Color is no alternative to a full-fledged tablet. Either you'll have to bite the iPad bullet (and buy insurance), or junior (or maybe you) will just have to suffer tablet-envy.

Share Your Thoughts
For your protection, ensure that no personally identifiable information (like full name or email address) is submitted in your comment.

Your Privacy
Trust is a cornerstone of our corporate mission, and the success of our business depends on it. P&G is committed to maintaining your trust by protecting personal information we collect about you, our consumers.
Anonymous | Sep 25, 2011
There's a great community growing around the Nook Color at http://NookColorForums.net. Definitely worth checking out.
Anonymous | Sep 21, 2011
The thing people seem to miss is that the Nook Color isn't *meant* to be a tablet. It's meant to be a color e-reader. All the extra stuff it can do is just that - extra stuff. If people want something with tablet abilities, they'll have to buy an actual tablet.
Anonymous | Sep 25, 2011
There's a great community growing around the Nook Color at http://NookColorForums.net. Definitely worth checking out.
Anonymous | Sep 17, 2011
u so lost on what u pretend to know. lol... update yourself please.
Anonymous | Aug 22, 2011
The author was obviously going for buzz words and drama, because he sure didn't do his homework.
Anonymous | Aug 22, 2011
I don't get what you mean there is no video player? Mine plays videos I see on youtube. I convert my own videos using Handbreak. With Handbreak I use the Ipod presets. I've had my Color Nook for a month and really like it. I like it's size, I can carry it around with out any trouble. It only costs me 250, so if I break or lose it, it's not the end of the world. I mainly use it to read the News and books. I like how I can make the type from newspaper articles big. I like how it can present my photos and videos. I play a few games on it. I can't afford a Ipad right now, I want one. For me it was a nook or nothing. But I think there is room for both a Ipad and Nook.
Anonymous | Aug 19, 2011
Author is missing key points. You can easily root a Nook Color and run Android with an overclocked processsor speed to make the tablet run faster. Does he own Apple stock? For $169 and more free apps than ios, how can you go wrong?
Anonymous | Aug 21, 2011
"You can root a Nook Color and run Android with an overclocked processsor speed to make the tablet run faster." You can root a nook color, but isn't it something you have to hack in order to get more out of it? iPad is ready to go out the gate. Also, when you overclock, you lose battery life, It doesn't also fix the intermittent touch capacitance issues that randomly pops up from nowhere. This thing is way too underpowered. You can increase RPMs in a honda civic, but its still a honda civic engine not a Porsche. Also rooting an android DOE NOT SOLVE the lack of native tablet apps, I'm not talking about android phone apps "stretched" to fill a tablet, I'm talking about native resolution apps that take advantage of the tablet form factor and OS. Look around Google, android tablets are not doing well, and for good reason, Lack of quality/quantity of native tablet apps. You really want to trust your money investing on basement programmers who may (at any time stop programming for), or drop support for nook color? There are new romsets but with it comes new bugs and features not working right. If you like to switch romsets and twiddle and fix fix fix tweak, the nook color is for you. If you want a simple to use/quality tablet experience, get an iPad. No I am NOT an Apple employee, just a customer that USED the Nook color and iPad.
Anonymous | Aug 19, 2011
Author is missing key points. You can root a Nook Color and run Android with an overclocked processsor speed to make the tablet run faster. Does he own Apple stock?
Anonymous | Aug 19, 2011
I agree with the comment about "working for Apple". I've tried different roms on my NC - Phiremod is the best. With it, I have no "sleep of death" that I continuously experienced with CM7. The NC is a little heavy, but not as heavy as my iPad. And guess what? I can get flash to run on it. A pretty nice ereader, er, android tablet.
follow us
Subscribe to Newsletters
X
About Life Goes Strong Contributors
Newsletter Sign Up Friends
Newsletter Unsubscribe Contact Us
Mobile App Sitemap