London Olympics in 3D: Good News and Bad News

NBC will be broadcasting 12 hours a day of the upcoming London Olympics in 3D – but…

London Olympics in 3D: Good News and Bad NewsSource: Getty Images

A 2D view of the London Olympics stadium.

Both of you who own a 3D HDTV and actually bother to charge and don the glasses to watch stuff in 3D, rejoice. NBC has announced it will broadcast 242 hours of the London Olympics, 12 hours a day, including tomorrow night's opening ceremony, in 3D.

NBC's 3D coverage (provided by Panasonic) will be available by nearly 80 percent of U.S. homes, assuming you have a 3D HDTV.

Among the cable systems carrying 3D Olympic coverage will be Armstrong, AT&T, Blue Ridge, Bright House Networks, Cablevision, Comcast, Cox Communications, DirecTV, Insight, Mediacom, RCN, Suddenlink, Time Warner Cable, Verizon and WideOpen West.

That's the good news (unless your cable or satellite provider isn't listed).

The bad news is, you won't be able to watch any 3D coverage live.

For some bizarre reason, NBC won't be broadcasting anything in 3D live. Instead, the 3D telecasts will be broadcast on "next-day delay." I assume this means 24 hours afterward.

Boring 3D reruns

Okay, maybe the reasons for not showing the Olympics in 3D live aren't bizarre, but this is no way to get people to buy a 3D HTDV.

Sports is like leftovers - it's never quite as good as it was fresh. Once we know the result of a sporting event, all the suspense and entertainment flavor gets sucked out of watching it after-the-fact, even in 3D. This why guys scream "Don't tell me what happened!" when they're recording a game. Once we know the outcome, we rarely watch the replay unless something spectacular happened - and then we just fast-forward to the good parts.

Plus, if you're watching yesterday's events in 3D, that means you're not watching today's events live (unless NBC broadcasts the 3D versions after it's live coverage ends, which would make at least some sense).

Plus plus, some sports simply don't lend themselves to 3D, or the directors haven't figured out the best way of shooting them. I've seen a couple of basketball games in 3D, and they're nearly impossible to follow without getting an eye- and headache.

Fortunately, basketball isn't on the initial 3D coverage list, which includes:

  • Opening and Closing Ceremonies
  • Men's and Women's gymnastics
  • Extensive coverage from the Aquatic Center, including both diving and swimming
  • Bicycle racing (cycling) from the Velodrome
  • Full coverage of track & field from the Olympic Stadium

Yes, the opening ceremonies of the London Olympics will likely be entertaining in 3D. But little else will once we know the results.

C'mon, NBC and Panasonic. If you want 3D to succeed, sports has to be broadcast live.

Do you own a 3D HDTV, and how much 3D do you actually watch?
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Do you own a 3D HDTV, and how much 3D do you actually watch?
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Bill | Jul 30, 2012
By the way.... Dish Network, no 3D
Bill | Jul 30, 2012
We have an Aquos HD 3D and have watched three 3D movies in 6 months
Don | Jul 30, 2012
Yes! We watch everything we can find, or get. More 3d should available! PLEASE!
Anonymous | Jul 29, 2012
I've been watching the 3D coverage and I love it. Having commentator and interview free coverage is worth the one day delay.
Mike | Jul 29, 2012
Bright House has also added further restrictions to what one can record on their cable PVR's as well. If the show is long (8 hours+) their DVR software will not permit it to be recorded; so that's a long time sitting in front of a set if you want to catch it all; and of course, no fast forwarding of commercials and breaks.
Barb Gonzalez | Jul 30, 2012

My cable company lets me record and I've been enjoying all of the 3D coverage!

Bill K., Carpinteria CA | Jul 28, 2012
As much as I can find (except the crappy horror/violent fantasy movies) ... I even, on occasion, watch a 2D movie or show in faux 3D — the 2007 film Across the Universe is stunning in 3D (can't imagine that Julie Taymore didn't have 3D in mind when she scenarized it). I also have two 3D BluRays of music performances (jazz and classical) from AIX Recordings; and we watch a 3D OnDemand movie (via Cox) about once a month.
Holly | Jul 28, 2012
We have a Samsung LED 3D TV and we watch 3D programming about once a week. I definitely agree that sports definitely need to be broadcast live in 3D. But I'm excited to hear that there will be some coverage of the olympics in 3D.
Keith | Jul 28, 2012
I watch 90%
Encyke | Jul 27, 2012
I own a 3d Tv, and I love it. After the first 10 disorienting minutes, and then about 30 seconds if it's been a while since you've used 3d, it's incredible enough to make going back to 2d seem dull and stagnant. However, yes I am starving for 3d content. Thankfully the best application has been certain video games that perfectly demonstrate the incredible potential in 3d TVs. Hopefully more cable providers will start doing more 3d.
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