Amazon Reinvents E-Reader With Kindle 'Fire' Tab

Online giant also unveils $79 e-book e-reader and $99 Kindle Touch e-ink e-readers.

September 28, 2011
Amazon's new Kindle Fire.Source: Getty Images

The new Amazon Kindle e-reader family; from left-to-right, the Kindle Fire tablet, the 3G Kindle Touch, the Wi-Fi Kindle Touch and the new $79 Kindle.


 

Amazon this morning intro'd what are easily the best e-book e-readers extant. As expected, the company unveiled the Kindle Fire, a 7-inch touch screen LCD tablet that is more than a mere e-book reader but less than a full iPad-like tablet, and priced at $199.

It also unveiled what may be the cheapest e-ink e-book e-reader, a new, light (5.98 ounces) $79 Kindle, along with it's first Touch Kindles, a $99 model with just Wi-Fi, and a $149 version with free 3G for quick content downloads.

You can order all four of the new Kindles right now. You can get the $79 non-touch Kindle immediately; the two Kindle Touches will ship November 21, the Fire will become available November 15.

Where's the Fire?

Fire is less an e-book reader and more a multimedia device. It's designed to access and play movie, TV, music, magazine, apps, games, and (duh) e-books acquired from Amazon's varying online media stores.

However, no mention was made of e-mail, calendar, address book or any other personal information aspects that make iPad and other tablets as useful as they are for work and play. Also not discussed was whether or not Fire would run all, some or no standard Android apps.

It's interface slightly resembles Apple's iBook bookshelf look. Across the top are access taps for Newsstand, Books, Music, Video, Docs, Apps and Web. Under this is a large carousel area occupying the middle half of the screen featuring recently accessed and/or purchased media or books. Below this is a shorter shelf with frequently-accessed items that you can "pin" to a spot.

In addition to multimedia play, Amazon has invented a new mobile Web browser called Amazon Silk. Amazon's idea was to use it's own extensive technology to help Web pages load faster by doing a lot of the heavy processing lifting in the cloud. As a result of this technical legerdemain, Web pages on Fire are designed to load faster than on other mobile devices.

At first glance, Fire is a giant leap forward past the Nook Color, which also is $50 more expensive. Fire is faster, lighter and can access a wife variety of Amazon multimedia content.

Whether the new Kindle Touches are superior to Nook Touch remains t be seen. They're certainly cheaper and offer a new feature called X-ray - along with the e-book, you'll get loads of "contextual" information - historical and biographical data for both real and fictional characters - via Wikipedia and other sources, accessed via a special page view.

That may sound a bit confusing, but I'll have more on  all the Kindles tomorrow.

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Anonymous | Mar 4, 2012
I like a lot of Lileks' writing, on accosion, and greatly enjoy period excursions through the fascinating eclectic collection of effluvium he catalogs on his website. However, his whole rant on the Fire appears to boil down to: a) It's not an Apple of any sort, much less a down-sized, cheaper head-to-head iPad competitor, so the user interface is by default inadequate at best and can clearly never measure up, and b) it's not even a regular Kindle which he clearly only marginally tolerates anyway but with purty-colored moom pitchurs added, so it's essentially pointless and will certainly remain so.In short, he concentrated on what it's not, thereby totally missing what it is which is (as has been pointed out elsewhere) a first-generation access tool for a huge chunk of Amazon content.Full disclosure: Although I own two Kindles (a second-gen I received as a gift almost two years ago, and a third-gen I bought myself that's my traveler ; I almost never leave home without it), I do not (yet) have a Fire. I intend to give it a few months, and see what the second-gen works like I like movies and music, but I'm still mostly a reader for entertainment, and the Fire early reviews have me convinced that there will be some worthwhile improvements made in the next go-round.
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